How the City of Dubai Stands Out as a World Leader

  1. How the City of Dubai Stands Out as a World Leader

 How the City of Dubai Stands Out as a World Leader

Returning home from a recent trip to Israel, we landed at Kennedy Airport. Being New York, a city known for traffic jams and long wait times, the lines at immigration were horrendous! There wasn’t much I could do about it, other than just wait patiently in line. I believe every major metropolitan area has similar challenges in these areas. The city of Dubai is looking to change that, and give itself a reputation as one of the most – if not THE MOST – progressive cities in the world, with regards to putting its residents and visitors first. Dubai is looking to shorten the amount of time people spend waiting in immigration lines.


To accomplish this task, they are looking at deploying some pretty sophisticated smart cameras, which besides being able to count the number of people standing in line, can also recognize people’s faces to identify known bad people. Artificial Intelligence technology will be deployed to integrate with the smart cameras, in order to measure the actual wait time of each individual line, in real time. As soon as the wait time reaches the airport authority’s threshold, a notification gets sent to the shift supervisor stating that “Wait time in immigration is too long. Another line needs to be opened.” This solution will help Dubai differentiate itself in the global marketplace as a city that serves and delights their citizens and visitors. The technology will help the government run their operations more efficiently. Opening new lines only when needed, reduces the city’s operating costs.

Here’s another example of how Dubai differentiates itself in the global marketplace:


It’s three in the morning. You’re the junior security administrator for the city of Dubai. There’s been an incident at the airport. Chaos ensues. Alarms and sirens are blaring, and as the junior officer, it is your pleasure to be woken up in the middle of the night in order to manage the emergency notification of the public.


In the past, emergencies had the potential to lead to panic, speculations, rumors, and loss of control over the message.


The problem is two-fold:

      1. A lack of immediate emergency communications to the masses.
      2. Because of that, viral rumors spread quickly on social media, leading to inaccurate, and potentially dangerous information.

What if, you could genuinely control the message, and its accuracy?

What if, this was possible to do with just one click of a button in the middle of the night when you’re still half asleep, or in shock?


Dubai is looking to deploy a state-of-the-art smart emergency notification system, that can notify the masses of an emergency with a single click of a button. For example, following an incident at the airport, the city’s emergency notification system may broadcast the following message: “EMERGENCY NOTICE: Ther has been a fuel tank leak and explosion at the airport. Please avoid the airport until further notice. The next update will be in 15 minutes.” This message will be broadcast to everyone within a given geography. On every cell phone via SMS, on every single social media and chat channel; including Facebook, Twitter, WhatsApp, Skype, Viber, WeChat, and so on. It will be seen on every electronic billboard, and even TV tickers! Think of an Amber alert on steroids! Once the button is pressed, this message is going out to everyone! This technology ensures that the masses are properly notified and that they receive the right message.

Furthermore, people can respond to the emergency message. For example, “Help! I’m trapped in the airport at Concourse B, Gate B12 under a pile of rubble. I can’t move my legs!” The message will get picked up the by Emergency Notification Manager, who will then pass it along to the first responders so that they can conduct a proper search and rescue. This technology has the potential to save many lives, and designate Dubai as a technological leader among her global peers.


In conclusion, Dubai is on a mission to play a pivotal role in shaping the future. By using their city as a living testbed to help solve the challenges of the 21st century, Dubai stands out as a world leader in urban innovation.


My question for you is, what would you consider to be a great use case of IoT technology for a world leader like Dubai?


SimiPlex Technologies helps companies increase their revenues and market share by leveraging our human to machine (H2M) communications platform to make chatting with smart devices as easy as chatting with friends. For example, with our intelligent IoT messaging, Smart Kitchen Commerce users would be able to shop from anywhere on their favorite communications platforms — including SMS, email, social media, messaging, and chat channels — without having to download a separate app!


SimiPlex Technologies provides you with the latest state of the art technology so that you can remain ahead of the competition and focus on doing what you do best, which is running your business, without worrying about your IoT devices.


To learn more, connect with me at


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